Culture Jammer Brainstorming

For this project, i want to use an ad from Estee Lauder, and attempt to convey the viewer to understand their inhumane acts towards animals. This company tests does test their cosmetics, fragrances, and other products on animals. On their website, they stated that they do not test on animals, unless mandated by law. Yet even though they are against animal testing, and work with Peta, they still continue to sell their products to countries where animal testing is mandatory. Even though they say they are advocates against animal cruelty and testing, they still continue to supply to companies who test solely on animals. I want to use one of their original ads, showing the model with many infections, scars and bruises from the testing. I want to convey to the viewer that we have many people who are in prison for life, for murder, etc. We should be testing on them, not innocent animals. I also want to ad facts and sayings from Estee Lauder's website, to get the message to the viewer that they are not free of animal testing, that they are still the mother company of suppliers that do.