Alcohol
2. What kind of
product(s) is being advertised?
Absolute Vodka
3. What imagery
is used in the advertisement to subvert?
The company is using a morgue with a dead body to show
that alcohol is related to deaths, especially fatalities linked to automobiles.
It also shows how alcohol ads reach out thousands of times to teens before they
hit the legal drinking age.
4. What message
(text, copy) is used in the advertisement?
In this ad, they used “Absolute on Ice” to imply being
in a morgue, and being killed. They spoof the actual Absolute ad, about
drinking vodka on ice, yet they imply it more as a fatality, and
dangerous.
5. How are the
elements and principles of design used to convey a message?
In this ad, they use colours to make this more
intense, that they wanted to make sure the viewer wasn’t happy when they see
it. They wanted to make sure it was unpleasant, to make more of an impact. They
also use the age 18 on the name tag, to signify it was a young person who was
killed, by the use of alcohol. They put the foot in the center of the page,
since it is the focus of the ad.
6. Who is the
target audience of the advertisement?
The target audience for this advertisement is young
people, especially teens. They wanted to convey the message of underage
drinking, and the consequences.
7. Does the ad
jam convey a clear and successful message?
I think this ad conveys a successful message, that
excessive drinking, can be very dangerous, especially to underage drinkers.
8. How could
the ad jam be improved?
I feel like the ad could be improved by using
something more to imply drinking and driving, since it has a fact on the bottom
of the ad referring to underage intoxicated drivers.
Fast food products
2. What kind of
product(s) is being advertised?
McDonald’s food products
3. What imagery
is used in the advertisement to subvert?
In this ad, Adbusters uses the head of a skinned cow,
to show the cruelty and the type of meat that goes into their fast food
products. They wanted to show the inhumane treatment these animals go through
in order for us to eat one burger.
4. What message
(text, copy) is used in the advertisement?
The ad says “Do you want fries with that”, to portray
that people are buying their food without realising what is put into it. They
want people to know what is going into their food.
5. How are the
elements and principles of design used to convey a message?
With this ad, they didn’t want it to be a positive
message, and they wanted the viewer to be disturbed by the image they provided.
They used a dead cow’s head to show what really the food is made of.
6. Who is the
target audience of the advertisement?
Anyone who purchases McDonald’s fast food products.
7. Doe the ad
jam convey a clear and successful message?
Yes, I think this ad is successful because it shows
that people are ignorant to what is going into their food, and Adbusters wants
more people to understand what goes into McDonald’s food, and what animals go
through to just for us to have a cheap meal.
8. How could
the ad jam be improved?
This ad could be improved maybe by adding a few facts
to the bottom of it, to make it more believable and impressionable.
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